Investor and Channel Partner Overview
Next generation spa tubs with patented convertibility.
Built from source materials: Channel Partner Agreement (4-15-26) and Modernity Bath Investor Proposal (March 2023).
Vision
Our Bird Bath Vision is to build a worthwhile enterprise that both creates excitement and aligns with the health and well-being of people.
Mission
Our Mission is to provide our company investors with above average returns, and to establish our Next Gen bathtub as the preferred household bathtub of discerning homeowners worldwide.
Products
Bird Bath's innovative designs have superior ergonomics that provide the safest and easiest tub entry and exit. Our tubs provide the therapeutic massage of walk-in style tubs and allow folks to stand comfortably while bathing their children and pets.
Elements
Mystic
Haven
Bird Bath Product Explainer
Watch the full explainer video for product context, value proposition, and market positioning.
Open on YouTubeSupply Strategy
- Bird Bath is an artisan brand focused on quality and customer experience.
- Tri-Mech meets prototyping and 2028/2029 production needs and supplies engineering, prototyping, and early manufacturing.
- Bird Bath will only produce 100 units in 2028 and 200 units in 2029.
- Bird Bath plans full production with no limits on Channel Partner orders in 2030.
Channel Partner Opportunity
- Market protection: only 5 select channel partners per region, 25 per state.
- Product scarcity is positioned to drive early demand.
- Pre-order uses a 50% deposit to claim a spa tub.
Go-To Market Sales Plan
- Year 1 and 2: Interior designers with annual revenue between $500K and $1M.
- Year 3: Builders with annual revenue between $5 million and $50M.
- Year 3: Architects with annual revenue between $5 million and $50M.
- Year 3: Bathroom remodelers with annual revenue between $500K and $1M.
Market Segments and Pricing
| Rollout | Model | Market Segment | Partner Price | Consumer Price | Partner Margin/Unit |
|---|---|---|---|---|---|
| 2028 / Year 1 | Body and Soul | Residential Remodel | $15,000 | $19,500 | $4,500 |
| 2029 / Year 2 | Body and Soul | Residential Remodel | $15,000 | $19,500 | $4,500 |
| 2030 / Year 3 | Body and Soul | Residential Remodel | $15,000 | $19,500 | $4,500 |
| 2030 / Year 1 | Elements | New Housing - Valued > $1M | $19,000 | $24,700 | $5,700 |
| 2031 / Year 2 | Elements | New Housing - Valued > $1M | $19,000 | $24,700 | $5,700 |
| 2032 / Year 3 | Elements | New Housing - Valued > $1M | $19,000 | $24,700 | $5,700 |
| 2030 / Year 1 | Mystic | High-end Resorts (Commercial) | $22,000 | $28,600 | $6,600 |
| 2031 / Year 2 | Mystic | High-end Resorts (Commercial) | $22,000 | $28,600 | $6,600 |
| 2032 / Year 3 | Mystic | High-end Resorts (Commercial) | $22,000 | $28,600 | $6,600 |
| 2032 / Year 1 | Haven | New Housing - Valued > $500K | $3,000 | $8,400 | $5,400 |
| 2033 / Year 2 | Haven | New Housing - Valued > $500K | $2,700 | $7,560 | $4,860 |
| 2034 / Year 3 | Haven | New Housing - Valued > $500K | $2,430 | $6,804 | $4,374 |
National Expansion Plan
| Project Year | Calendar Year | Territory | States |
|---|---|---|---|
| 1 | 2028 | 1 | NC and FL |
| 3 | 2030 | 2 | SC and GA |
| 3 | 2030 | 3 | TX |
| 3 | 2030 | 4 | CA, NV, UT and CO |
| 4 | 2031 | 5 | OR and WA |
| 4 | 2031 | 6 | NJ, PA, NY, CT and MA |
| 4 | 2031 | 7 | MD, DE, DC and VA |
Manufacturing and Marketing Strategy
Manufacturing
- Strategic partnership with TriMech for engineering, prototyping, and early production.
- Core competencies include SolidWorks 3-D modeling, advanced drafting, product/application engineering, and 3-D printed prototyping.
- 2028 to 2029 plan uses quality, limited manufacturing while iterating product design.
- 2030 begins finish-to-order and assemble-to-order production.
Marketing
- Hire a world-class marketing firm for a dynamic marketing campaign.
- Brand building with top-level social media influencer support.
- Regional promotions and local product demonstrations.
Investor Highlights
- Investor proposal cites U.S. Patent #11,331,243 B2 for convertibility.
- Investor proposal target asks for $150,000 investment for a 5% equity stake.
- Investor proposal lists minimum investment at $50,000 for 1.6666% equity stake.
- Investor proposal states ROI = 33.33 X and payback period = 8 years.